Copyright © 2025 Gnediuc Alexandra
Fruna is a natural, homemade juice crafted with care, just like at home. Simple yet rich in flavor, with no additives or preservatives. The focus is on purity and local fruits.
Fruna is all about nature — pure, fresh, and natural. Designed for families with children who prioritize healthy products, young adults (25–40) who care about nutrition, and consumers who value local production and honest ingredients.
The project covered the full packaging design process—from creating unique illustrations to finalizing print-ready mockups. The result is a standout design that captures attention and highlights Fruna’s natural, fresh essence.
Illustration
Fruna
The illustrations feature vibrant, nature-inspired landscapes seamlessly blended with oversized, juicy fruits. Each flavor is represented by a different scene, where the fruit becomes an organic part of the environment—an orange glowing as the setting sun, a pomegranate rising like a full moon, or an apple nestled among rolling green hills. The warm, soft gradients and textured vector details create a harmonious, inviting look that reinforces Fruna’s essence—fresh, natural, and full of life.
The packaging design for Fruna is a harmonious blend of nature and freshness, visually reinforcing the brand’s commitment to natural, high-quality ingredients.
The typography is clean and inviting, with a soft, rounded logo that conveys warmth and authenticity. The color palette is fresh and natural, with earthy tones and rich fruit-inspired hues that enhance the product’s appeal.
Each side of the packaging serves a purpose: one panel provides product information in Russian, another in Romanian, ensuring accessibility for the local market. The back panel includes a detailed nutritional table, production details, and a short brand story reinforcing Fruna’s philosophy of purity and honesty.
The overall design balances modern minimalism with a handcrafted feel, making it both eye-catching on the shelf and trustworthy for health-conscious consumers.
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Copyright © 2025 Gnediuc Alexandra