Copyright © 2025 Gnediuc Alexandra
Fish Standart is a project aimed at creating a universal packaging design for a variety of fish snacks, including dried fish, squid, and other seafood.
The ‘Good Guy’ brand archetype is reflected in a custom logo and illustration, conveying friendliness and quality. From concept to print, the design meets all technical specifications, offering a stylish and practical solution for standout shelf appeal.
Illustration
Fish Standart
The illustration for Fish Standart was designed to align with the ‘Good Guy’ archetype, reflecting the brand’s friendly and positive image. The composition, featuring two stylized fish depicted as bikers, creates a memorable visual that underscores the brand’s casual and friendly nature. The use of vibrant colors and dynamic lines gives the illustration energy and appeal, making the product easily recognizable on the shelf.
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Copyright © 2025 Gnediuc Alexandra