FANCO

Fanco (snacks) is a project dedicated to creating packaging for various types of snacks.

It's time to have fun!

Unique illustrations were developed for each product, highlighting the character and distinct qualities of every snack. The project included a full cycle of packaging design, from crafting vibrant visual concepts to layout and preparing print-ready mockups. The result is a stylish, functional, and eye-catching packaging that stands out on the shelf and leaves a lasting impression.

Illustration

Fanco

The illustrations for the Fanco snacks project are inspired by the “Regular Guy” archetype, reflecting a laid-back, friendly, and adventurous spirit. Each illustration corresponds to a specific type of snack, visually bringing the product to life while aligning with the brand’s slogan: “A Start for Fun.”

The designs feature energetic and relatable characters in various playful scenarios. Whether they’re cheering at a football match, tossing a frisbee, shooting hoops, or aiming at targets with a bow, these scenes create a dynamic and engaging narrative. The vibrant artwork adds personality to the packaging, making it not only visually appealing but also reinforcing the brand’s identity as a companion for moments of leisure and enjoyment.